Improving the customer experience
Company
Our customer operates a transactional platform designed to provide a showcase for B2C companies of all sizes.
It seeks to increase the visibility of companies by offering them a secure, transactional space to present their products and services to consumers.
Challenge
When it comes to transactional platforms, competition on digital platforms is fierce. We need to be at the cutting edge of technology and offer customers a simple experience.
To make browsing and searching as efficient as possible, we need to develop a common vocabulary in terms of product nomenclatures and descriptions. This is a major challenge when merchants renting a shop window all have their own way of doing things.
It's also an obstacle for the merchant trying to classify his current products and services into the given categories. This can lead to errors that have a negative impact on the customer experience.
Solutions
To optimize the product registration process, AI tools have been developed to suggest categories based on product name and description.
An image recognition tool has also been used to enhance the ability to predict the category of an item from the photo. It is also a security tool, capable of detecting unauthorized goods (e.g. weapons).
Results
Better, more consistent data.
Prediction of product category accurate in over 80% of cases
Reduce the time spent integrating a new merchant into the platform
